What do Jennifer Lopez, former Atlantic Records CEO Julie Greenwald, Babyface, and the CMO of COVERGIRL have in common?
They've all heard my voice.
For Babyface, it was singing background vocals on stage. For the rest, it was presenting on marketing strategy, brand positioning, and culture-driven campaigns.
After 15+ years at the intersection of culture and commerce with brands like Sony, Pandora / SiriusXM, and Warner Music, I know what makes people show up, buy in, and stay loyal.
Now, as an NYU Music Business Professor, I’m passing the exact playbooks, brand strategy, and culture moves I’ve built, executed, and taught directly to the industry pros and artists ready to own their lane.