JENNIFER LOPEZ: THIS IS… ME NOW
OUR WORK
THE CHALLENGE
Built a merch business strategy and led execution across e-commerce, combining exclusive signed products, fan packs, a curated merchandise lineup , and an engaging sweepstakes to turn attention into ownership.Jennifer Lopez was launching "This Is Me...Now" amid intense public scrutiny around the accompanying film and her personal life. The challenge was to drive awareness and conversions for the album while navigating external criticism and protecting long-term brand equity.THE SOLUTION
THE OUTCOME
This Is Me...Now debuted at #1 on Billboard’s physical chart, with ~40% of week-one U.S. physical sales driven through her official store
12K sweepstakes entries